E*TRADE Millenial Finances

The Ask

Millenials are entering their peak earning years but after seeing a financial crisis, pandemic, and several dramatic stock market corrections, they are understandably cautious with their money. In previous campaigns, E*TRADE visualized wealth through private yachts, mountains of caviar, and salon dog treatments, but those were not speaking to the millenial audiences. That’s why we were asked us to develop a social media series that could show the benefits of wealth on an everyday, relatable level.